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Why is Pumpkin Spice a Thing?

It's OFFICIALLY Fall, y'all, which means retailers and coffee shops are carrying pumpkin spice everything. When I scroll through my IG feed I feel like the only gal who isn't obsessed with this flavor/smell - in fact, I hate it. 

So I wondered, why is pumpkin spice a thing? Here's what I found out:



1) It's an experience:

The aroma and taste of pumpkin spice evokes the warm and fuzzy feeling of Fall, changing leaves, and getting cozy in layers. Basically, it just makes people feel happy. 

2) It's become a status symbol
In other words, it's social media worthy. To be the first to obtain (and post) the pumpkin spice anything you just found garners tons of interest and "likes". Who doesn't want to be a trend starter?


Here's how to look fab while drinking your Fall fix: Where to Buy Layers for Fall (At any price point)


3) Supply and Demand:

People can't get this flavor all year, thus they crave it when they can. Just like when McDonald's releases their McRib, consumers flock to get their pumpkin fix while they can, knowing it's going to be a good wait before being able to get it again.




As for me, I'm just gonna be over here with my usual non-fat hot chocolate, waiting for Fall to pass so I can be fashionable again. 

Pumpkin Spice - yes or no? Post the weirdest product you've found and be sure to tag us!


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