Case Study - Extraordinary Experiences

BRAND

THE CAMPAIGN

Mercury Marine 

was the primary sponsor, with additional brands joining the campaign's film story.

BRAND'S GOAL

Brand awareness that inspires people to get on the water with a boat.

BRAND MARKETING MESSAGE

 "Go Boldly"
*learn more about the marketing message campaign HERE.

OUR PRODUCING CONCEPT

How can you make a regular day extraordinary?
That was the premise to the story of this campaign. It would be a nice and pleasant day on New York City, with the host, Dayvee Sutton, exploring as she normally does. On the first day of production we met the obstacle of rain. Producers rewrote the story to begin as a gloomy, rainy day, but despite that Dayvee is determined to make it great. As the rainy day turns into night, a new day is presents the sunshine. So, our host runs throughout NYC because she has a brilliant idea - get a boat. She invites some friends, and they’re off on the Hudson, passing by all of the iconic skyline landmarks, including an up close point of view of the Statue of Liberty. The campaign drives home Mercury Marine’s marketing message to “Go Boldly."

THE PHOTOS

YOUR BRAND IN THE SAND.

Although we specialize in video, you will always need still photos to help tell your story. We provide 3-5 professional digital copies shot with our lifestyle approach - showing off the brand in real life scenarios. The photos come in handy for written articles, posts and summaries, and social media.



WHERE DID IT GO &

HOW DID WE DO?

*results are as of 10/5/2017

The video story was posted in a blog article on The Daily Affair with  42,530 page views.


and uploaded to YouTube.


It was then distributed to our feed service which delivers to MSN, AOL and Yahoo!


 On Facebook


And our social media followers were thoroughly impressed. Here's a few comments:


The main sponsor Mercury Marine used the video on their website and promoted on their social media channels.


Here's what the brand manager had to say:


THREE OTHER BRANDS JOINED THE FILM.

Did you notice?

We'd expect marketers to and it's O.K. if our viewers do too. But, our speciality is embedding the marketing message in the storytelling. Brands love how we show natural ways consumers can use their products and services in our cinematic films.

Shoeland.com


Total Wine


Fuji Film


OVERALL, THE ESTIMATED REACH FOR THIS CAMPAIGN WAS:

10,772,61

"The video was absolutely amazing. We're all really happy with it. It really gives a great visual of how easy it is for people to just get out on the water. 

In addition, we loved the engagement from social media - people tagged their friends and also our brand."

| Michelle Dauchy, CMO Mercury Marine

Follow @dayveesutton on Instagram

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